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← Trials
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ARISe at UMass Chan

RecruitingNAAges 18 Years - anyAllUniversity of Massachusetts, Worcester
NCT07236034 on ClinicalTrials.gov ↗
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In plain words

What the trial is, and whether it could suit you

The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.

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📋 Eligibility rules (as published)
Inclusion Criteria: * Age 18+ * Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural * Able to read and write in English * Access to an internet connected computer or laptop with a web-camera Exclusion Criteria: * N/A
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What it tests

  • Exposure to source and message content
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Where

1 site
University of Massachusetts Chan Medical School
Worcester, United States
🤝 Taking part is your choice, and you can leave at any time. Only the trial team can confirm you are eligible — always decide together with your own doctor.
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